Paula's Choice, Dr. Squatch and Fazit are among the brands with World Cup 2026 campaigns.

Paula’s Choice, Dr. Squatch and Fazit are among the brands with World Cup 2026 campaigns. (Paula’s Choice/Dr. Squatch/Fazit)

After being seen on Taylor Swift at a Chiefs game two years ago, glitter freckle patch brand Fazit has become the de facto leader of sports fan face decals. Last year, the United States Soccer Federation reached out to partner on creating a collection of patriotic patches in time for the upcoming FIFA World Cup. Once they launched in March, the comments started pouring in.

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