
The folks over at Schema.org are now providing aggregate usage statistics for Schema.org terms across the public web. This will show you how many domains are using a specific schema/structured data element.
Schema.org announced, “we are pleased to share a new dataset providing aggregate usage statistics for Schema.org terms across the public web.†The dataset are updated monthly and they are aggregated at the domain level and presented in popularity range buckets. “This approach helps filter daily noise while highlighting meaningful adoption trends for researchers and toolmakers,†Schema.org wrote.
What it looks like. Here is a screenshot of two of these Schema.org pages, author schema and event schema showing the usage statistics towards the top:


More about the data. Schema.org shared more information about the usage statistics over here, here is a summary:
Here is a screenshot of GitHub:

Why we care. Because we love data. Okay, outside of just loving data, knowing if a specific schema element is popular or not may be enough to convince your development team to implement that schema code on your website.

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
About the Author
