Schema.org now shows you how many sites are using each schema type

The folks over at Schema.org are now providing aggregate usage statistics for Schema.org terms across the public web. This will show you how many domains are using a specific schema/structured data element.

Schema.org announced, “we are pleased to share a new dataset providing aggregate usage statistics for Schema.org terms across the public web.†The dataset are updated monthly and they are aggregated at the domain level and presented in popularity range buckets. “This approach helps filter daily noise while highlighting meaningful adoption trends for researchers and toolmakers,†Schema.org wrote.

What it looks like. Here is a screenshot of two of these Schema.org pages,  author schema and event schema showing the usage statistics towards the top:

Schema.org now shows you how many sites are using each schema type
Schema Author Vs Event Usage Stats 9K1hAxbR Scaled

More about the data. Schema.org shared more information about the usage statistics over here, here is a summary:

Here is a screenshot of GitHub:

Schema Usage Git U5cVFO4A

Why we care. Because we love data. Okay, outside of just loving data, knowing if a specific schema element is popular or not may be enough to convince your development team to implement that schema code on your website.

Schema.org now shows you how many sites are using each schema type

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About the Author

Barry Schwartz

Schema.org now shows you how many sites are using each schema type

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

By Sagoh